Color

#b5404f

#b5404f
hex#b5404f
rgbrgb(181, 64, 79)
hslhsl(352, 48%, 48%)
oklchoklch(0.539 0.151 16.3)
Closest name: Bleeding Heart (#c02e4c)Relative luminance 0.1406

Colors that go with #b5404f

Sea Green, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #b5404f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40b5a5

#b5408a · #b56b40

#4fb540 · #404fb5

Split-complementary

Open in tool →

#40b56b · #408ab5

#8ab540 · #40b5a5 · #6b40b5

Contrast

#b5404f as textRatioAAAA largeAAAFix
Aaon white
5.51:1passpassfail
  • AAA: use #973542 as the text (7.23:1)
Aaon black
3.81:1failpassfail
  • AA: use #c14e5d as the text (4.52:1)
  • AAA: use #d27f8a as the text (7.14:1)
  • AA: or shift the background to #ebebeb (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b5404f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b5404f reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b5404f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b5404f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b5404f-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md