Color

#b52637

#b52637
hex#b52637
rgbrgb(181, 38, 55)
hslhsl(353, 65%, 43%)
oklchoklch(0.508 0.178 20.5)
Closest name: Active Volcano (#bb1133)Relative luminance 0.1149

Colors that go with #b52637

Royal Blue, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#26b5a4

#b5267e · #b55d26

#37b526 · #2637b5

Split-complementary

Open in tool →

#26b55d · #267eb5

#7eb526 · #26b5a4 · #5d26b5

Contrast

#b52637 as textRatioAAAA largeAAAFix
Aaon white
6.37:1passpassfail
  • AAA: use #a82433 as the text (7.08:1)
Aaon black
3.3:1failpassfail
  • AA: use #d5394b as the text (4.52:1)
  • AAA: use #e27481 as the text (7.05:1)
  • AA: or shift the background to #d9d9d9 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b52637 as the background.

Brands using this color

Fonts for this mood

#b52637 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b52637
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b52637 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b52637-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md