Color

#b40412

#b40412
hex#b40412
rgbrgb(180, 4, 18)
hslhsl(355, 96%, 36%)
oklchoklch(0.485 0.196 27.2)
Closest name: All Systems Red (#b30103)Relative luminance 0.0983

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#04b4a5

#b4046a · #b44d04

#12b404 · #0412b4

Split-complementary

Open in tool →

#04b44d · #046ab4

#6ab404 · #04b4a5 · #4d04b4

Contrast

#b40412 as textRatioAAAA largeAAAFix
Aaon white
7.08:1passpasspassPasses AAA — no fix needed.
Aaon black
2.97:1failfailfail
  • AA: use #eb0518 as the text (4.57:1)
  • AAA: use #fc6471 as the text (7.2:1)
  • AA: or shift the background to #cfcfcf (4.54:1)
  • AAA: or shift the background to #ffffff (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b40412 as the background.

Brands using this color

Fonts for this mood

#b40412 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b40412
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b40412 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b40412-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md