Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Color
#b24b01
#b24b01
hex
#b24b01rgb
rgb(178, 75, 1)hsl
hsl(25, 99%, 35%)oklch
oklch(0.54 0.151 46.2)Closest name: Bolognese (#bb4400)Relative luminance 0.145
Colors that go with #b24b01
Crimson, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
analogousshippedCrimson is #b24b01's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Royal Blue #4169e1
split-complementshippedRoyal Blue is a split-complement of #b24b01: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #b24b01 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
complementaryshippedSteel Blue sits directly opposite #b24b01 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #b24b01 in 6 real palettes, including Trailhead and Ember, as the accent.
Blue #0000ff
shipped4 real palettes, including Tim Hortons's brand system and Doordash's brand system put Blue beside #b24b01, as the accent.
Champagne #f7e7ce
shipped6 real palettes, including BrandSweets's brand system and Woodsmoke put Champagne beside #b24b01.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #b24b01: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #b24b01
Tints & shades
Harmonies
Contrast
| #b24b01 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.38:1 | pass | pass | fail |
|
Aaon black | 3.9:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b24b01 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#b24b01 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #b24b01
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #b24b01 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/b24b01-c4b19c-62cbc4-2d2b1f-f1e9ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md