Color

#b01724

#b01724
hex#b01724
rgbrgb(176, 23, 36)
hslhsl(355, 77%, 39%)
oklchoklch(0.486 0.184 24.4)
Closest name: firebrick (#b22222)Relative luminance 0.0997

Colors that go with #b01724

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#17b0a3

#b01770 · #b05717

#24b017 · #1724b0

Split-complementary

Open in tool →

#17b057 · #1770b0

#70b017 · #17b0a3 · #5717b0

Contrast

#b01724 as textRatioAAAA largeAAAFix
Aaon white
7.01:1passpasspassPasses AAA — no fix needed.
Aaon black
2.99:1failfailfail
  • AA: use #e22232 as the text (4.51:1)
  • AAA: use #ec6f79 as the text (7.12:1)
  • AA: or shift the background to #cfcfcf (4.5:1)
  • AAA: or shift the background to #ffffff (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b01724 as the background.

Brands using this color

Fonts for this mood

#b01724 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b01724
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b01724 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b01724-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md