Color

#b01124

#b01124
hex#b01124
rgbrgb(176, 17, 36)
hslhsl(353, 82%, 38%)
oklchoklch(0.483 0.187 23.7)
Closest name: Blood Rush (#aa2222)Relative luminance 0.0976

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#11b09e

#b01173 · #b04e11

#24b011 · #1124b0

Split-complementary

Open in tool →

#11b04e · #1173b0

#73b011 · #11b09e · #4e11b0

Contrast

#b01124 as textRatioAAAA largeAAAFix
Aaon white
7.11:1passpasspassPasses AAA — no fix needed.
Aaon black
2.95:1failfailfail
  • AA: use #e8172f as the text (4.59:1)
  • AAA: use #f06a7a as the text (7.05:1)
  • AA: or shift the background to #cfcfcf (4.57:1)
  • AAA: or shift the background to #ffffff (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b01124 as the background.

Brands using this color

Fonts for this mood

#b01124 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b01124
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b01124 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b01124-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md