brandsweets

Brand color

Airtable Primary

#254fad
hex#254fad
rgbrgb(37, 79, 173)
hslhsl(221, 65%, 41%)
oklchoklch(0.455 0.158 263.3)
From Airtable brand colorsRelative luminance 0.09
CoolVividTechnicalModern
Open in palette toolCheck contrast

Airtable Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 1 public brand that uses it and the palettes it appears in.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →
254fadad8125

#ad8125

Analogous

Open in tool →
254fad2594ad3e25ad

#2594ad · #3e25ad

Triadic

Open in tool →
254fadad255050ad25

#ad2550 · #50ad25

Split-complementary

Open in tool →
254fadad3e2594ad25

#ad3e25 · #94ad25

Tetradic

Open in tool →
254fadad2594ad812525ad3e

#ad2594 · #ad8125 · #25ad3e

Contrast

Airtable Primary as textRatioAAAA largeAAAFix
Aaon white
7.5:1passpasspassPasses AAA — no fix needed.
Aaon black
2.8:1failfailfail
  • AA: use #4271d7 as the text (4.57:1)
  • AAA: use #7094e1 as the text (7.01:1)
  • AA: or shift the background to #c9c9c9 (4.53:1)
  • AAA: or shift the background to #fafafa (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Airtable Primary as the background.

Brands using this color

Fonts for this mood

Airtable Primary reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

Technical fonts →Modern fonts →
mcpConnect your agent — build around Airtable Primary
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #254fad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/254fad-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md