Brand color
Airtable Primary
#254fadrgb(37, 79, 173)hsl(221, 65%, 41%)oklch(0.455 0.158 263.3)Airtable Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 2 public brands that use it and the palettes it appears in.
Colors that go with Airtable Primary
Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for Airtable Primary: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with Airtable Primary — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
analogousshippedSteel Blue is Airtable Primary's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Amber #ffbf00
shippedAmber is paired with Airtable Primary in 6 real palettes, including Warner Bros.'s brand system and McDonald's's brand system, as the accent.
Blue #0000ff
shipped8 real palettes, including Tesco's brand system and CVS's brand system put Blue beside Airtable Primary, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with Airtable Primary: 5 real palettes, including Blue Mono and Gopro's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with Airtable Primary in 15 real palettes, including Walgreens's brand system and Costco's brand system, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with Airtable Primary: 4 real palettes, including Venmo's brand system and Kraken's brand system, as the supporting colour.
Real palettes that use Airtable Primary
Tints & shades
Harmonies
Contrast
| Airtable Primary as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.5:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.8:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Airtable Primary as the background.
Brands using this color
Fonts for this mood
Airtable Primary reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #254fad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/254fad-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md