Color

#ae0940

#ae0940
hex#ae0940
rgbrgb(174, 9, 64)
hslhsl(340, 90%, 36%)
oklchoklch(0.482 0.188 12.4)
Closest name: Bindi Red (#b0003c)Relative luminance 0.0956

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#09ae77

#ae0993 · #ae2509

#40ae09 · #0940ae

Split-complementary

Open in tool →

#09ae25 · #0993ae

#93ae09 · #09ae77 · #2509ae

Contrast

#ae0940 as textRatioAAAA largeAAAFix
Aaon white
7.21:1passpasspassPasses AAA — no fix needed.
Aaon black
2.91:1failfailfail
  • AA: use #e90c56 as the text (4.65:1)
  • AAA: use #f75f92 as the text (7.01:1)
  • AA: or shift the background to #cfcfcf (4.63:1)
  • AAA: or shift the background to #fcfcfc (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ae0940 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ae0940 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ae0940
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ae0940 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ae0940-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md