Color

#ad2e43

#ad2e43
hex#ad2e43
rgbrgb(173, 46, 67)
hslhsl(350, 58%, 43%)
oklchoklch(0.503 0.163 16.1)
Closest name: Amore (#ae2f48)Relative luminance 0.1124

Colors that go with #ad2e43

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2ead98

#ad2e83 · #ad582e

#43ad2e · #2e43ad

Split-complementary

Open in tool →

#2ead58 · #2e83ad

#83ad2e · #2ead98 · #582ead

Contrast

#ad2e43 as textRatioAAAA largeAAAFix
Aaon white
6.46:1passpassfail
  • AAA: use #a12b3f as the text (7.16:1)
Aaon black
3.25:1failpassfail
  • AA: use #cd4259 as the text (4.52:1)
  • AAA: use #dc7a8a as the text (7.19:1)
  • AA: or shift the background to #d9d9d9 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad2e43 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad2e43 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad2e43
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad2e43 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad2e43-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md