Color

#ad2540

#ad2540
hex#ad2540
rgbrgb(173, 37, 64)
hslhsl(348, 65%, 41%)
oklchoklch(0.495 0.171 15.6)
Closest name: Amore (#ae2f48)Relative luminance 0.1058

Colors that go with #ad2540

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#25ad91

#ad2584 · #ad4d25

#40ad25 · #2540ad

Split-complementary

Open in tool →

#25ad4d · #2584ad

#84ad25 · #25ad91 · #4d25ad

Contrast

#ad2540 as textRatioAAAA largeAAAFix
Aaon white
6.74:1passpassfail
  • AAA: use #a8243e as the text (7.03:1)
Aaon black
3.12:1failpassfail
  • AA: use #d53958 as the text (4.56:1)
  • AAA: use #e2748a as the text (7.1:1)
  • AA: or shift the background to #d4d4d4 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad2540 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad2540 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad2540
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad2540 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad2540-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md