Color

#ad1f4e

#ad1f4e
hex#ad1f4e
rgbrgb(173, 31, 78)
hslhsl(340, 70%, 40%)
oklchoklch(0.493 0.177 8)
Closest name: Fancy Red Wine (#b40441)Relative luminance 0.1041

Colors that go with #ad1f4e

Teal, Amber and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ad1f4e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1fad7e

#ad1f96 · #ad361f

#4ead1f · #1f4ead

Split-complementary

Open in tool →

#1fad36 · #1f96ad

#96ad1f · #1fad7e · #361fad

Contrast

#ad1f4e as textRatioAAAA largeAAAFix
Aaon white
6.81:1passpassfail
  • AAA: use #a91e4c as the text (7.05:1)
Aaon black
3.08:1failpassfail
  • AA: use #da2b65 as the text (4.51:1)
  • AAA: use #e67097 as the text (7.13:1)
  • AA: or shift the background to #d4d4d4 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad1f4e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad1f4e reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad1f4e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad1f4e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad1f4e-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md