Color

#da2f68

#da2f68
hex#da2f68
rgbrgb(218, 47, 104)
hslhsl(340, 70%, 52%)
oklchoklch(0.591 0.207 7.1)
Closest name: Beet Wave (#d4265d)Relative luminance 0.1794

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2fdaa1

#da2fbe · #da4b2f

#68da2f · #2f68da

Split-complementary

Open in tool →

#2fda4b · #2fbeda

#beda2f · #2fdaa1 · #4b2fda

Contrast

#da2f68 as textRatioAAAA largeAAAFix
Aaon white
4.58:1passpassfail
  • AAA: use #a91e4c as the text (7.05:1)
Aaon black
4.59:1passpassfail
  • AAA: use #e67097 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da2f68 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da2f68 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da2f68
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da2f68 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da2f68-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md