Color

#ad1018

#ad1018
hex#ad1018
rgbrgb(173, 16, 24)
hslhsl(357, 83%, 37%)
oklchoklch(0.476 0.186 26.7)
Closest name: All Systems Red (#b30103)Relative luminance 0.0932

Colors that go with #ad1018

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#10ada5

#ad1066 · #ad5710

#18ad10 · #1018ad

Split-complementary

Open in tool →

#10ad57 · #1066ad

#66ad10 · #10ada5 · #5710ad

Contrast

#ad1018 as textRatioAAAA largeAAAFix
Aaon white
7.33:1passpasspassPasses AAA — no fix needed.
Aaon black
2.86:1failfailfail
  • AA: use #e91620 as the text (4.6:1)
  • AAA: use #f16a70 as the text (7.04:1)
  • AA: or shift the background to #cccccc (4.57:1)
  • AAA: or shift the background to #fafafa (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad1018 as the background.

Brands using this color

Fonts for this mood

#ad1018 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad1018
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad1018 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad1018-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md