Color

#ad0140

#ad0140
hex#ad0140
rgbrgb(173, 1, 64)
hslhsl(338, 99%, 34%)
oklchoklch(0.477 0.19 11.7)
Closest name: Bindi Red (#b0003c)Relative luminance 0.0928

Colors that go with #ad0140

Denim, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ad0140

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01ad6e

#ad0196 · #ad1801

#40ad01 · #0140ad

Split-complementary

Open in tool →

#01ad18 · #0196ad

#96ad01 · #01ad6e · #1801ad

Contrast

#ad0140 as textRatioAAAA largeAAAFix
Aaon white
7.35:1passpasspassPasses AAA — no fix needed.
Aaon black
2.86:1failfailfail
  • AA: use #e90156 as the text (4.6:1)
  • AAA: use #fe5895 as the text (7.04:1)
  • AA: or shift the background to #cccccc (4.58:1)
  • AAA: or shift the background to #fafafa (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad0140 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad0140 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad0140
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad0140 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad0140-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md