Color

#ad003d

#ad003d
hex#ad003d
rgbrgb(173, 0, 61)
hslhsl(339, 100%, 34%)
oklchoklch(0.476 0.19 12.9)
Closest name: Bindi Red (#b0003c)Relative luminance 0.0922

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#00ad71

#ad0093 · #ad1a00

#3dad00 · #003dad

Split-complementary

Open in tool →

#00ad1a · #0093ad

#93ad00 · #00ad71 · #1a00ad

Contrast

#ad003d as textRatioAAAA largeAAAFix
Aaon white
7.38:1passpasspassPasses AAA — no fix needed.
Aaon black
2.84:1failfailfail
  • AA: use #eb0052 as the text (4.65:1)
  • AAA: use #ff5792 as the text (7.03:1)
  • AA: or shift the background to #cccccc (4.6:1)
  • AAA: or shift the background to #fafafa (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad003d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad003d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad003d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad003d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad003d-c49ca5-62cb74-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md