Color

#003dad

#003dad
hex#003dad
rgbrgb(0, 61, 173)
hslhsl(219, 100%, 34%)
oklchoklch(0.41 0.187 261.8)
Closest name: Blue Hour (#0034ab)Relative luminance 0.0635

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ad7100

#0093ad · #1a00ad

#ad003d · #3dad00

Split-complementary

Open in tool →

#ad1a00 · #93ad00

#ad0093 · #ad7100 · #00ad1a

Contrast

#003dad as textRatioAAAA largeAAAFix
Aaon white
9.25:1passpasspassPasses AAA — no fix needed.
Aaon black
2.27:1failfailfail
  • AA: use #1a6aff as the text (4.55:1)
  • AAA: use #5c95ff as the text (7.2:1)
  • AA: or shift the background to #b5b5b5 (4.51:1)
  • AAA: or shift the background to #e0e0e0 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #003dad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#003dad reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #003dad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #003dad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/003dad-9ca5c4-df664e-211f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md