Color

#ac111b

#ac111b
hex#ac111b
rgbrgb(172, 17, 27)
hslhsl(356, 82%, 37%)
oklchoklch(0.475 0.184 26)
Closest name: Blood Rush (#aa2222)Relative luminance 0.0925

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#11aca1

#ac1169 · #ac5411

#1bac11 · #111bac

Split-complementary

Open in tool →

#11ac54 · #1169ac

#69ac11 · #11aca1 · #5411ac

Contrast

#ac111b as textRatioAAAA largeAAAFix
Aaon white
7.37:1passpasspassPasses AAA — no fix needed.
Aaon black
2.85:1failfailfail
  • AA: use #e81725 as the text (4.58:1)
  • AAA: use #f06a73 as the text (7.01:1)
  • AA: or shift the background to #cccccc (4.59:1)
  • AAA: or shift the background to #fafafa (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ac111b as the background.

Brands using this color

Fonts for this mood

#ac111b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ac111b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ac111b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ac111b-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md