Color

#ab5f49

#ab5f49
hex#ab5f49
rgbrgb(171, 95, 73)
hslhsl(13, 40%, 48%)
oklchoklch(0.568 0.105 37)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1732

Colors that go with #ab5f49

Charcoal, Sea Green and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4996ab

#ab4965 · #ab9049

#49ab5f · #5f49ab

Split-complementary

Open in tool →

#49ab90 · #4965ab

#65ab49 · #4996ab · #9049ab

Contrast

#ab5f49 as textRatioAAAA largeAAAFix
Aaon white
4.7:1passpassfail
  • AAA: use #844939 as the text (7.02:1)
Aaon black
4.46:1failpassfail
  • AA: use #af614b as the text (4.63:1)
  • AAA: use #c58877 as the text (7.16:1)
  • AA: or shift the background to #fafafa (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab5f49 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab5f49 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab5f49
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab5f49 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab5f49-c4a99c-62cbaf-2d281f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md