Color

#ab303f

#ab303f
hex#ab303f
rgbrgb(171, 48, 63)
hslhsl(353, 56%, 43%)
oklchoklch(0.501 0.158 18.4)
Closest name: Amore (#ae2f48)Relative luminance 0.1113

Colors that go with #ab303f

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ab303f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#30ab9d

#ab307c · #ab5f30

#3fab30 · #303fab

Split-complementary

Open in tool →

#30ab5f · #307cab

#7cab30 · #30ab9d · #5f30ab

Contrast

#ab303f as textRatioAAAA largeAAAFix
Aaon white
6.51:1passpassfail
  • AAA: use #9f2d3a as the text (7.21:1)
Aaon black
3.23:1failpassfail
  • AA: use #cb4857 as the text (4.6:1)
  • AAA: use #da7c87 as the text (7.21:1)
  • AA: or shift the background to #d9d9d9 (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab303f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab303f reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab303f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab303f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab303f-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md