Color

#ab172b

#ab172b
hex#ab172b
rgbrgb(171, 23, 43)
hslhsl(352, 76%, 38%)
oklchoklch(0.478 0.179 21.7)
Closest name: Blood Rush (#aa2222)Relative luminance 0.0945

Colors that go with #ab172b

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#17ab97

#ab1775 · #ab4d17

#2bab17 · #172bab

Split-complementary

Open in tool →

#17ab4d · #1775ab

#75ab17 · #17ab97 · #4d17ab

Contrast

#ab172b as textRatioAAAA largeAAAFix
Aaon white
7.27:1passpasspassPasses AAA — no fix needed.
Aaon black
2.89:1failfailfail
  • AA: use #e1233c as the text (4.51:1)
  • AAA: use #eb6f80 as the text (7.12:1)
  • AA: or shift the background to #cccccc (4.53:1)
  • AAA: or shift the background to #fcfcfc (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab172b as the background.

Brands using this color

Fonts for this mood

#ab172b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab172b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab172b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab172b-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md