Color

#ab1712

#ab1712
hex#ab1712
rgbrgb(171, 23, 18)
hslhsl(2, 81%, 37%)
oklchoklch(0.475 0.181 28.7)
Closest name: Blood Rush (#aa2222)Relative luminance 0.0931

Colors that go with #ab1712

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12a6ab

#ab1259 · #ab6312

#12ab17 · #1712ab

Split-complementary

Open in tool →

#12ab63 · #1259ab

#59ab12 · #12a6ab · #6312ab

Contrast

#ab1712 as textRatioAAAA largeAAAFix
Aaon white
7.34:1passpasspassPasses AAA — no fix needed.
Aaon black
2.86:1failfailfail
  • AA: use #e71f18 as the text (4.61:1)
  • AAA: use #ef706b as the text (7.2:1)
  • AA: or shift the background to #cccccc (4.57:1)
  • AAA: or shift the background to #fafafa (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab1712 as the background.

Brands using this color

Fonts for this mood

#ab1712 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab1712
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab1712 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab1712-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md