Color

#a980ef

#a980ef
hex#a980ef
rgbrgb(169, 128, 239)
hslhsl(262, 78%, 72%)
oklchoklch(0.686 0.162 299.1)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3011

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c6ef80

#808fef · #e080ef

#efa980 · #80efa9

Split-complementary

Open in tool →

#efe080 · #8fef80

#ef808f · #c6ef80 · #80efe0

Contrast

#a980ef as textRatioAAAA largeAAAFix
Aaon white
2.99:1failfailfail
  • AA: use #8a53ea as the text (4.66:1)
  • AAA: use #6821e4 as the text (7.18:1)
  • AA: or shift the background to #2e2e2e (4.54:1)
  • AAA: or shift the background to #000000 (7.02:1)
Aaon black
7.02:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a980ef as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a980ef reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a980ef
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a980ef and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a980ef-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md