Color

#9d1001

#9d1001
hex#9d1001
rgbrgb(157, 16, 1)
hslhsl(6, 99%, 31%)
oklchoklch(0.443 0.174 30.6)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0754

Colors that go with #9d1001

Royal Blue, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#018e9d

#9d013f · #9d5f01

#019d10 · #10019d

Split-complementary

Open in tool →

#019d5f · #013f9d

#3f9d01 · #018e9d · #5f019d

Contrast

#9d1001 as textRatioAAAA largeAAAFix
Aaon white
8.37:1passpasspassPasses AAA — no fix needed.
Aaon black
2.51:1failfailfail
  • AA: use #e91801 as the text (4.6:1)
  • AAA: use #fe6452 as the text (7.16:1)
  • AA: or shift the background to #bfbfbf (4.55:1)
  • AAA: or shift the background to #ebebeb (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9d1001 as the background.

Brands using this color

Fonts for this mood

#9d1001 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9d1001
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9d1001 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9d1001-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md