Color

#fe5f4d

#fe5f4d
hex#fe5f4d
rgbrgb(254, 95, 77)
hslhsl(6, 99%, 65%)
oklchoklch(0.691 0.197 29.5)
Closest name: tomato (#ff6347)Relative luminance 0.2979

Colors that go with #fe5f4d

Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4decfe

#fe4d94 · #feb74d

#4dfe5f · #5f4dfe

Split-complementary

Open in tool →

#4dfeb7 · #4d94fe

#94fe4d · #4decfe · #b74dfe

Contrast

#fe5f4d as textRatioAAAA largeAAAFix
Aaon white
3.02:1failpassfail
  • AA: use #e91801 as the text (4.57:1)
  • AAA: use #b21301 as the text (7.03:1)
  • AA: or shift the background to #2b2b2b (4.69:1)
Aaon black
6.96:1passpassfail
  • AAA: use #fe6452 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fe5f4d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#fe5f4d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fe5f4d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fe5f4d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fe5f4d-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md