Color

#996e48

#996e48
hex#996e48
rgbrgb(153, 110, 72)
hslhsl(28, 36%, 44%)
oklchoklch(0.573 0.076 61.9)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1839

Colors that go with #996e48

Royal Blue, Champagne and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #996e48

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#487399

#99484b · #999648

#48996e · #6e4899

Split-complementary

Open in tool →

#489996 · #484b99

#4b9948 · #487399 · #964899

Contrast

#996e48 as textRatioAAAA largeAAAFix
Aaon white
4.49:1failpassfail
  • AA: use #956b46 as the text (4.7:1)
  • AAA: use #725236 as the text (7.06:1)
  • AA: or shift the background to #050505 (4.54:1)
Aaon black
4.68:1passpassfail
  • AAA: use #b98f6a as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #996e48 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#996e48 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #996e48
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #996e48 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/996e48-c4b39c-62cbc9-2d2c1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md