Bakery
Open in tool →Crust browns and butter on a flour-white surface — soft, appetizing, and nothing artificial.
Color
#be9774
#be9774
hex
#be9774rgb
rgb(190, 151, 116)hsl
hsl(28, 36%, 60%)oklch
oklch(0.704 0.067 63.3)Closest name: Baker’s Dream (#c98f70)Relative luminance 0.3434
Colors that go with #be9774
Cadet Blue, Charcoal and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Cadet Blue #5f9ea0
split-complementshippedCadet Blue is a split-complement of #be9774: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #be9774: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Cornflower Blue #6495ed
complementaryshippedCornflower Blue sits directly opposite #be9774 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Burlywood #deb887
shippedBurlywood is paired with #be9774 in 4 real palettes, including Coffee Bar and Polaroid, as the accent.
Champagne #f7e7ce
shipped6 real palettes, including Darkroom and Coffee Bar put Champagne beside #be9774, as the surface under it.
Crimson #dc143c
shippedCrimson is paired with #be9774 in 5 real palettes, including Casper Sleep's brand system and Retro Pop, as the lead colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #be9774 in 6 real palettes, including Oatmeal and Olive Grove, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #be9774: 5 real palettes, including Guinness's brand system and Dusk, as the accent.
Real palettes that use #be9774
Tints & shades
Harmonies
Contrast
| #be9774 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.67:1 | fail | fail | fail | |
Aaon black | 7.87:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #be9774 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#be9774 reads as warm. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #be9774
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #be9774 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/be9774-c4b39c-62cbc9-2d2c1f-f1e9ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md