Color

#978d3f

#978d3f
hex#978d3f
rgbrgb(151, 141, 63)
hslhsl(53, 41%, 42%)
oklchoklch(0.636 0.1 102.1)
Closest name: Amazon Queen (#948f54)Relative luminance 0.2599

Colors that go with #978d3f

Charcoal, Medium Purple and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #978d3f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3f4997

#97613f · #75973f

#3f978d · #8d3f97

Split-complementary

Open in tool →

#3f7597 · #613f97

#3f9761 · #3f4997 · #973f75

Contrast

#978d3f as textRatioAAAA largeAAAFix
Aaon white
3.39:1failpassfail
  • AA: use #7e7535 as the text (4.68:1)
  • AAA: use #5d5727 as the text (7.35:1)
  • AA: or shift the background to #242424 (4.58:1)
Aaon black
6.2:1passpassfail
  • AAA: use #a29744 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978d3f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#978d3f reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978d3f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978d3f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978d3f-c4c49c-4ea5df-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md