Color

#97613f

#97613f
hex#97613f
rgbrgb(151, 97, 63)
hslhsl(23, 41%, 42%)
oklchoklch(0.544 0.085 52.3)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1549

Colors that go with #97613f

Champagne, Dark Olive Green and Hunter Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3f7597

#973f49 · #978d3f

#3f9761 · #613f97

Split-complementary

Open in tool →

#3f978d · #3f4997

#49973f · #3f7597 · #8d3f97

Contrast

#97613f as textRatioAAAA largeAAAFix
Aaon white
5.13:1passpassfail
  • AAA: use #7a4e33 as the text (7.08:1)
Aaon black
4.1:1failpassfail
  • AA: use #a26844 as the text (4.6:1)
  • AAA: use #c08a68 as the text (7.08:1)
  • AA: or shift the background to #f2f2f2 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97613f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97613f reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97613f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97613f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97613f-c4b09c-62cbc0-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md