Color

#44401d

#44401d
hex#44401d
rgbrgb(68, 64, 29)
hslhsl(54, 40%, 19%)
oklchoklch(0.367 0.053 102.8)
Closest name: Avocado Stone (#4e3e1f)Relative luminance 0.0498

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d2144

#442d1d · #34441d

#1d4440 · #401d44

Split-complementary

Open in tool →

#1d3444 · #2d1d44

#1d442d · #1d2144 · #441d34

Contrast

#44401d as textRatioAAAA largeAAAFix
Aaon white
10.52:1passpasspassPasses AAA — no fix needed.
Aaon black
2:1failfailfail
  • AA: use #7d7636 as the text (4.52:1)
  • AAA: use #a19745 as the text (7.03:1)
  • AA: or shift the background to #ababab (4.58:1)
  • AAA: or shift the background to #d4d4d4 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #44401d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#44401d reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #44401d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #44401d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/44401d-bebea2-4ea2df-292d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md