Color

#978144

#978144
hex#978144
rgbrgb(151, 129, 68)
hslhsl(44, 38%, 43%)
oklchoklch(0.61 0.085 90)
Closest name: Banner Gold (#a28557)Relative luminance 0.227

Colors that go with #978144

Charcoal, Royal Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #978144

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#445a97

#975744 · #849744

#449781 · #814497

Split-complementary

Open in tool →

#448497 · #574497

#449757 · #445a97 · #974484

Contrast

#978144 as textRatioAAAA largeAAAFix
Aaon white
3.79:1failpassfail
  • AA: use #86723c as the text (4.68:1)
  • AAA: use #66572e as the text (7.08:1)
  • AA: or shift the background to #1a1a1a (4.59:1)
Aaon black
5.54:1passpassfail
  • AAA: use #ac934d as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978144 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#978144 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978144
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978144 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978144-c4be9c-62b1cb-2b2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md