Color

#97724e

#97724e
hex#97724e
rgbrgb(151, 114, 78)
hslhsl(30, 32%, 45%)
oklchoklch(0.58 0.069 65)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1916

Colors that go with #97724e

Charcoal, Champagne and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #97724e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e7397

#974e4e · #97974e

#4e9773 · #734e97

Split-complementary

Open in tool →

#4e9797 · #4e4e97

#4e974e · #4e7397 · #974e97

Contrast

#97724e as textRatioAAAA largeAAAFix
Aaon white
4.35:1failpassfail
  • AA: use #916e4b as the text (4.63:1)
  • AAA: use #6c5237 as the text (7.24:1)
  • AA: or shift the background to #0a0a0a (4.56:1)
Aaon black
4.83:1passpassfail
  • AAA: use #b38f6b as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97724e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#97724e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97724e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97724e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97724e-c4b59c-62c9cb-2d2c1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md