Color

#974e4e

#974e4e
hex#974e4e
rgbrgb(151, 78, 78)
hslhsl(0, 32%, 45%)
oklchoklch(0.513 0.098 21.1)
Closest name: Annatto (#8c5341)Relative luminance 0.1258

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e9797

#974e73 · #97734e

#4e974e · #4e4e97

Split-complementary

Open in tool →

#4e9773 · #4e7397

#73974e · #4e9797 · #734e97

Contrast

#974e4e as textRatioAAAA largeAAAFix
Aaon white
5.97:1passpassfail
  • AAA: use #874545 as the text (7.08:1)
Aaon black
3.52:1failpassfail
  • AA: use #ae6161 as the text (4.68:1)
  • AAA: use #c18686 as the text (7.02:1)
  • AA: or shift the background to #e0e0e0 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #974e4e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#974e4e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #974e4e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #974e4e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/974e4e-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md