Color

#976749

#976749
hex#976749
rgbrgb(151, 103, 73)
hslhsl(23, 35%, 44%)
oklchoklch(0.557 0.076 52.6)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1676

Colors that go with #976749

Champagne, Charcoal and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#497997

#974952 · #978e49

#499767 · #674997

Split-complementary

Open in tool →

#49978e · #495297

#529749 · #497997 · #8e4997

Contrast

#976749 as textRatioAAAA largeAAAFix
Aaon white
4.83:1passpassfail
  • AAA: use #755038 as the text (7.09:1)
Aaon black
4.35:1failpassfail
  • AA: use #9b694b as the text (4.52:1)
  • AAA: use #bb8e72 as the text (7.23:1)
  • AA: or shift the background to #f7f7f7 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #976749 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#976749 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #976749
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #976749 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/976749-c4b09c-62cbc0-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md