Color

#978e49

#978e49
hex#978e49
rgbrgb(151, 142, 73)
hslhsl(53, 35%, 44%)
oklchoklch(0.639 0.091 101.9)
Closest name: Amazon Queen (#948f54)Relative luminance 0.2641

Colors that go with #978e49

Charcoal, Medium Purple and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #978e49

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#495297

#976749 · #799749

#49978e · #8e4997

Split-complementary

Open in tool →

#497997 · #674997

#499767 · #495297 · #974979

Contrast

#978e49 as textRatioAAAA largeAAAFix
Aaon white
3.34:1failpassfail
  • AA: use #7f783d as the text (4.51:1)
  • AAA: use #5d572d as the text (7.33:1)
  • AA: or shift the background to #262626 (4.53:1)
Aaon black
6.28:1passpassfail
  • AAA: use #a2984e as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978e49 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#978e49 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978e49
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978e49 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978e49-c4c49c-4ea5df-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md