Color

#9766cc

#9766cc
hex#9766cc
rgbrgb(151, 102, 204)
hslhsl(269, 50%, 60%)
oklchoklch(0.606 0.156 304.3)
Closest name: Amethyst (#9966cc)Relative luminance 0.2044

Colors that go with #9766cc

Midnight Blue, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9bcc66

#6668cc · #ca66cc

#cc9766 · #66cc97

Split-complementary

Open in tool →

#ccca66 · #68cc66

#cc6668 · #9bcc66 · #66ccca

Contrast

#9766cc as textRatioAAAA largeAAAFix
Aaon white
4.13:1failpassfail
  • AA: use #905bc8 as the text (4.65:1)
  • AAA: use #733bb0 as the text (7.04:1)
  • AA: or shift the background to #121212 (4.54:1)
Aaon black
5.09:1passpassfail
  • AAA: use #ac85d6 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9766cc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9766cc reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9766cc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9766cc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9766cc-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md