Named color
Amethyst
#9966ccrgb(153, 102, 204)hsl(270, 50%, 60%)oklch(0.608 0.156 305.3)Amethyst on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the curated palettes it appears in and any public brand that adopts it.
Colors that go with Amethyst
Midnight Blue, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Midnight Blue #191970
shipped4 real palettes, including Lavender Haze and Marvel's brand system put Midnight Blue beside Amethyst, as that palette's text colour.
Taupe #483c32
shippedTaupe is paired with Amethyst in 4 real palettes, including Obsidian's brand system and Loom's brand system, as that palette's text colour.
Olive Drab #6b8e23
complementaryOlive Drab sits directly opposite Amethyst on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of Amethyst: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for Amethyst: softer than #000 and cool enough to feel like part of the same palette.
Olive Green #808000
split-complementOlive Green is a split-complement of Amethyst: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with Amethyst in two real palettes: Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent.
Blue Violet #8a2be2
shippedBlue Violet is paired with Amethyst in two real palettes: ClickUp's brand system and Klarna US's brand system, as the lead colour.
Real palettes that use Amethyst
Tints & shades
Harmonies
Contrast
| Amethyst as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.1:1 | fail | pass | fail | |
Aaon black | 5.13:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Amethyst as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
Amethyst reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #9966cc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/9966cc-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md