Color

#974844

#974844
hex#974844
rgbrgb(151, 72, 68)
hslhsl(3, 38%, 43%)
oklchoklch(0.501 0.107 24.6)
Closest name: Annatto (#8c5341)Relative luminance 0.1163

Colors that go with #974844

Royal Blue, Sea Green and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #974844

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#449397

#974469 · #977244

#449748 · #484497

Split-complementary

Open in tool →

#449772 · #446997

#699744 · #449397 · #724497

Contrast

#974844 as textRatioAAAA largeAAAFix
Aaon white
6.31:1passpassfail
  • AAA: use #89413e as the text (7.27:1)
Aaon black
3.33:1failpassfail
  • AA: use #b35b56 as the text (4.55:1)
  • AAA: use #c68480 as the text (7.01:1)
  • AA: or shift the background to #dbdbdb (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #974844 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#974844 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #974844
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #974844 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/974844-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md