# #974844

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#974844`
- RGB: rgb(151, 72, 68)
- HSL: hsl(3, 38%, 43%)
- OKLCH: oklch(0.501 0.107 24.6)
- Relative luminance: 0.1163
- Nearest named color: Annatto (#8c5341, Δ 3.382) — https://brandsweets.com/colors/annatto
- Moods: warm
- Page: https://brandsweets.com/colors/974844

## Tints & shades

- Tints (toward white): #ac524d, #b6625d, #c07672, #c88784, #d19c99, #d9adab, #e3c1c0, #ead3d1, #f4e7e6, #fcf8f8
- Shades (toward black): #89413e, #7b3b37, #6d3431, #5f2d2b, #542826, #462220, #381b19, #2a1413, #1c0d0d, #0e0706

## Harmonies

- Complementary: #449397
- Analogous: #974469, #977244
- Triadic: #449748, #484497
- Split-complementary: #449772, #446997
- Tetradic: #699744, #449397, #724497

## Colors that go with #974844

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #974844 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com), Chase (https://brandsweets.com/colors/brands/chase-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #974844 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Subaru (https://brandsweets.com/colors/brands/subaru-com), Wellness (https://brandsweets.com/palettes/warm#wellness), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #974844 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Woodsmoke and BrandSweets's brand system put Champagne beside #974844, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #974844: 4 real palettes, including Reebok's brand system and MLB's brand system, as the accent. Seen in: Reebok (https://brandsweets.com/colors/brands/reebok-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #974844 in 6 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #974844 in 5 real palettes, including Olive Grove and Cider, as the lead colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Cider (https://brandsweets.com/palettes/warm#cider), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/darkolivegreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #974844: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.31:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #89413e (7.27:1)
- On black (#000000): 3.33:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b35b56 (4.55:1); AA: background → #dbdbdb (4.56:1); AAA: text → #c68480 (7.01:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/974844-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#974844" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.