Color

#96843c

#96843c
hex#96843c
rgbrgb(150, 132, 60)
hslhsl(48, 43%, 41%)
oklchoklch(0.615 0.095 95.4)
Closest name: Amazon Queen (#948f54)Relative luminance 0.2331

Colors that go with #96843c

Charcoal, Cadet Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #96843c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3c4e96

#96573c · #7b963c

#3c9684 · #843c96

Split-complementary

Open in tool →

#3c7b96 · #573c96

#3c9657 · #3c4e96 · #963c7b

Contrast

#96843c as textRatioAAAA largeAAAFix
Aaon white
3.71:1failpassfail
  • AA: use #837334 as the text (4.7:1)
  • AAA: use #625727 as the text (7.21:1)
  • AA: or shift the background to #1c1c1c (4.6:1)
Aaon black
5.66:1passpassfail
  • AAA: use #ab9744 as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96843c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96843c reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96843c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96843c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96843c-c4c09c-62aacb-2a2d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md