Color

#966e45

#966e45
hex#966e45
rgbrgb(150, 110, 69)
hslhsl(30, 37%, 43%)
oklchoklch(0.569 0.076 66)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1807

Colors that go with #966e45

Charcoal, Champagne and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #966e45

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#456e96

#964545 · #969645

#45966e · #6e4596

Split-complementary

Open in tool →

#459696 · #454596

#459645 · #456e96 · #964596

Contrast

#966e45 as textRatioAAAA largeAAAFix
Aaon white
4.55:1passpassfail
  • AAA: use #705233 as the text (7.13:1)
Aaon black
4.61:1passpassfail
  • AAA: use #b88f65 as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #966e45 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#966e45 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #966e45
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #966e45 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/966e45-c4b59c-62c9cb-2d2c1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md