Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#89744d
#89744d
hex
#89744drgb
rgb(137, 116, 77)hsl
hsl(39, 28%, 42%)oklch
oklch(0.569 0.061 82.4)Closest name: Aztec Temple (#84705b)Relative luminance 0.1834
Colors that go with #89744d
Charcoal, Champagne and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #89744d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Champagne #f7e7ce
shipped6 real palettes, including Woodsmoke and Bramble put Champagne beside #89744d, as that palette's text colour.
Denim #1560bd
shippedDesigners have shipped Denim with #89744d: 7 real palettes, including Dyson's brand system and Intel's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #89744d: 4 real palettes, including Notion's brand system and Miro's brand system, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #89744d in 5 real palettes, including Bookshop and Rolex's brand system, as the accent.
Peru #cd853f
shipped4 real palettes, including Woodsmoke and Coffee Bar put Peru beside #89744d, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #89744d in 4 real palettes, including Subaru's brand system and Slate Workspace, as the supporting colour.
Steel Blue #4682b4
complementarySteel Blue sits directly opposite #89744d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #89744d
Tints & shades
Harmonies
Contrast
| #89744d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.5:1 | fail | pass | fail | |
Aaon black | 4.67:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #89744d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#89744d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #89744d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #89744d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/89744d-c4ba9c-62b9cb-2c2d1f-f1ebe9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md