Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#7f775c
#7f775c
hex
#7f775crgb
rgb(127, 119, 92)hsl
hsl(46, 16%, 43%)oklch
oklch(0.569 0.041 93.5)Closest name: Aztec Temple (#84705b)Relative luminance 0.1848
Colors that go with #7f775c
Charcoal, Steel Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #7f775c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Steel Blue #4682b4
complementaryshippedSteel Blue sits directly opposite #7f775c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and Woodsmoke put Champagne beside #7f775c, as that palette's text colour.
Crimson #dc143c
shippedCrimson is paired with #7f775c in 6 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #7f775c: 8 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #7f775c: 4 real palettes, including Notion's brand system and Studio Grey, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #7f775c in 4 real palettes, including Harvest and Noir Beauty, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #7f775c in 4 real palettes, including Bookshop and Rolex's brand system, as the accent.
Real palettes that use #7f775c
Tints & shades
Harmonies
Contrast
| #7f775c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.47:1 | fail | pass | fail | |
Aaon black | 4.7:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7f775c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#7f775c reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #7f775c
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #7f775c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/7f775c-c4bf9c-62adcb-2a2d1f-f1ece9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md