Color

#7e72df

#7e72df
hex#7e72df
rgbrgb(126, 114, 223)
hslhsl(247, 63%, 66%)
oklchoklch(0.614 0.16 285.7)
Closest name: mediumpurple (#9370db)Relative luminance 0.218

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d2df72

#729cdf · #b572df

#df7e72 · #72df7e

Split-complementary

Open in tool →

#dfb572 · #9cdf72

#df729c · #d2df72 · #72dfb5

Contrast

#7e72df as textRatioAAAA largeAAAFix
Aaon white
3.92:1failpassfail
  • AA: use #7365dc as the text (4.54:1)
  • AAA: use #4d3cd3 as the text (7.24:1)
  • AA: or shift the background to #171717 (4.58:1)
Aaon black
5.36:1passpassfail
  • AAA: use #958be5 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7e72df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7e72df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7e72df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7e72df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7e72df-a59cc4-dfaa4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md