Color
#729cdf
#729cdfrgb(114, 156, 223)hsl(217, 63%, 66%)oklch(0.69 0.11 259.5)Colors that go with #729cdf
Charcoal, Medium Sea Green and Peru lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #729cdf: softer than #000 and cool enough to feel like part of the same palette.
Medium Sea Green #3cb371
triadicshippedMedium Sea Green completes a triad with #729cdf — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Peru #cd853f
complementaryshippedPeru sits directly opposite #729cdf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #729cdf in 8 real palettes, including Ahrefs's brand system and NBA's brand system, as the supporting colour.
Blue #0000ff
shipped6 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #729cdf, as the accent.
Dark Orange #ff8c00
shippedDark Orange shows up next to #729cdf in 4 real palettes, including Ahrefs's brand system and Elastic's brand system, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #729cdf: 4 real palettes, including Snowflake AI Data Cloud's brand system and Remix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #729cdf: 7 real palettes, including Coca-Cola's brand system and Dusk, as the accent.
Real palettes that use #729cdf
Tints & shades
Harmonies
Contrast
| #729cdf as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.79:1 | fail | fail | fail | |
Aaon black | 7.54:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #729cdf as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#729cdf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #729cdf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/729cdf-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md