Color

#7c710e

#7c710e
hex#7c710e
rgbrgb(124, 113, 14)
hslhsl(54, 80%, 27%)
oklchoklch(0.542 0.109 102.3)
Closest name: Crocodile Style (#767437)Relative luminance 0.1613

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0e197c

#7c3a0e · #507c0e

#0e7c71 · #710e7c

Split-complementary

Open in tool →

#0e507c · #3a0e7c

#0e7c3a · #0e197c · #7c0e50

Contrast

#7c710e as textRatioAAAA largeAAAFix
Aaon white
4.97:1passpassfail
  • AAA: use #60580b as the text (7.25:1)
Aaon black
4.23:1failpassfail
  • AA: use #85790f as the text (4.74:1)
  • AAA: use #a59712 as the text (7.04:1)
  • AA: or shift the background to #f5f5f5 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7c710e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7c710e reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7c710e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7c710e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7c710e-bebea2-4ea2df-292d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md