Color

#7c691d

#7c691d
hex#7c691d
rgbrgb(124, 105, 29)
hslhsl(48, 62%, 30%)
oklchoklch(0.525 0.095 94.5)
Closest name: Alligator (#886600)Relative luminance 0.1448

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d307c

#7c3a1d · #5f7c1d

#1d7c69 · #691d7c

Split-complementary

Open in tool →

#1d5f7c · #3a1d7c

#1d7c3a · #1d307c · #7c1d5f

Contrast

#7c691d as textRatioAAAA largeAAAFix
Aaon white
5.39:1passpassfail
  • AAA: use #675718 as the text (7.11:1)
Aaon black
3.9:1failpassfail
  • AA: use #887320 as the text (4.52:1)
  • AAA: use #ae9329 as the text (7.01:1)
  • AA: or shift the background to #ebebeb (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7c691d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7c691d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7c691d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7c691d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7c691d-c4c09c-62aacb-2a2d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md