Color

#691d7c

#691d7c
hex#691d7c
rgbrgb(105, 29, 124)
hslhsl(288, 62%, 30%)
oklchoklch(0.397 0.16 318.7)
Closest name: Extraviolet (#661188)Relative luminance 0.0534

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#307c1d

#3a1d7c · #7c1d5f

#7c691d · #1d7c69

Split-complementary

Open in tool →

#5f7c1d · #1d7c3a

#7c3a1d · #307c1d · #1d5f7c

Contrast

#691d7c as textRatioAAAA largeAAAFix
Aaon white
10.16:1passpasspassPasses AAA — no fix needed.
Aaon black
2.07:1failfailfail
  • AA: use #b43dd1 as the text (4.53:1)
  • AAA: use #ca77df as the text (7.22:1)
  • AA: or shift the background to #adadad (4.53:1)
  • AAA: or shift the background to #d9d9d9 (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #691d7c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#691d7c reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #691d7c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #691d7c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/691d7c-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md