Color

#7b720e

#7b720e
hex#7b720e
rgbrgb(123, 114, 14)
hslhsl(55, 80%, 27%)
oklchoklch(0.544 0.11 103.7)
Closest name: Crocodile Style (#767437)Relative luminance 0.1628

Colors that go with #7b720e

Charcoal, Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7b720e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0e177c

#7c3c0e · #4e7c0e

#0e7c73 · #730e7c

Split-complementary

Open in tool →

#0e4e7c · #3c0e7c

#0e7c3c · #0e177c · #7c0e4e

Contrast

#7b720e as textRatioAAAA largeAAAFix
Aaon white
4.93:1passpassfail
  • AAA: use #60590b as the text (7.16:1)
Aaon black
4.26:1failpassfail
  • AA: use #81770e as the text (4.58:1)
  • AAA: use #a59912 as the text (7.17:1)
  • AA: or shift the background to #f5f5f5 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b720e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b720e reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b720e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b720e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b720e-bdbea2-4ea0df-282d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md