Color

#7b701e

#7b701e
hex#7b701e
rgbrgb(123, 112, 30)
hslhsl(53, 61%, 30%)
oklchoklch(0.54 0.1 101.4)
Closest name: Crocodile Style (#767437)Relative luminance 0.1589

Colors that go with #7b701e

Charcoal, Denim and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7b701e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1e297b

#7b421e · #577b1e

#1e7b70 · #701e7b

Split-complementary

Open in tool →

#1e577b · #421e7b

#1e7b42 · #1e297b · #7b1e57

Contrast

#7b701e as textRatioAAAA largeAAAFix
Aaon white
5.03:1passpassfail
  • AAA: use #5e5617 as the text (7.45:1)
Aaon black
4.18:1failpassfail
  • AA: use #837820 as the text (4.67:1)
  • AAA: use #a89929 as the text (7.25:1)
  • AA: or shift the background to #f5f5f5 (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b701e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b701e reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b701e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b701e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b701e-c4c49c-4ea5df-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md