Color

#7b68cf

#7b68cf
hex#7b68cf
rgbrgb(123, 104, 207)
hslhsl(251, 52%, 61%)
oklchoklch(0.584 0.153 289.3)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1862

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bccf68

#6889cf · #af68cf

#cf7b68 · #68cf7b

Split-complementary

Open in tool →

#cfaf68 · #89cf68

#cf6889 · #bccf68 · #68cfaf

Contrast

#7b68cf as textRatioAAAA largeAAAFix
Aaon white
4.45:1failpassfail
  • AA: use #7764ce as the text (4.67:1)
  • AAA: use #5941c3 as the text (7.07:1)
  • AA: or shift the background to #080808 (4.5:1)
Aaon black
4.72:1passpassfail
  • AAA: use #998bda as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b68cf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b68cf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b68cf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b68cf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b68cf-a89cc4-dfb34e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md